The three major American beer companies (Bud, Coors, Miller) are in a continuous battle with each other. However, it’s not a battle to see which company can make better beer. It’s about which company can come up with the more ridiculous beer bottle gimmick.

As time goes on, each company has tried to outdo the other by changing their beer bottle in a way that supposedly makes their mediocre beer more appealing. It seems like one idea is more absurd than the other.

It made me wonder…if things continue along this path, what will beer bottles be like in the future?

Well I decided to fire up the DeLorean and bring back some beer bottles of the future to show you what gimmicks these companies have in store for the naïve consumer in the years to come.

The Coors Light Absolute Zero Can (more…)

It seems like every day there is some new big product or service out there that promises to be the next big thing.  Sometimes these products take off, sometimes they don’t.  Sometimes these products do well despite the fact they have no practical use for any logical human being on the planet Earth.  Here are six of those products. 

The Coors Light Cold Activated Can
You know, I’ve always wondered when my beer was cold.  The idea of just touching the bottle to see if it’s cold never occurred to me.  THANK GOD Coors Light found a way to distract people from that piss they call beer with the Coors Light “Cold Activated” can. The mountains turn blue when your beer is cold! AWESOME!  Now I’ll never have to ponder for hours if my cheap beer is ready for drinking. THANK YOU COORS LIGHT! (more…)